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The Young Marketing Manager Weekend

Ages 15-18 Live Online OR In Person

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Overview

The Young Marketing Manager Weekend gives students aged 15-18 an immersive experience of the world of marketing and public relations (PR). You will take part in a series of interactive simulations, seminars and Q&A sessions with marketing experts who work for multinational corporations and high-profile politicians .

The programme includes an opportunity for you to: build and deliver an entire marketing strategy for an exciting young start-up; conduct a live consumer focus group to research your target audience; launch a promotional social media campaign to revamp a well-known brand and rescue your client from a rapidly-escalating PR disaster. 

The programme takes place over two days – Saturday dedicated to "Creating a Brand" and Sunday dedicated to "Digital Marketing". You can choose to attend either one or both days.

Attendance will give you a competitive edge in the race for the best universities and jobs in marketing and a ‘super-curricular’ experience to add to your CV and UCAS application. 

Highlights
 

An Immersive Experience of Marketing & PR:

  • Marketing experts will coach you through live, interactive simulations, including:
  • Devising the ultimate marketing strategy for an exciting start-up: create your logo, slogan, digital marketing strategy, advertising focus and more
  • Conducting a live consumer focus group to gain a detailed insight into your target audience
  • Launching an attention-grabbing digital campaign
  • Using marketing analytics to enhance the power of your brand
  • Managing a social media influencer
  • Rescuing your client from a rapidly-escalating PR disaster

      Career Coaching for Students Aspiring to Work in Marketing:

      • You will be trained on how to fulfil your career ambitions in marketing
      • An action plan of how to get to the top, starting now
      • Coaching by experts on study choices; work experience; extra-curricular activities and more

        An Audience With Top Marketing and PR Executives:

        • Q&A time with a panel of marketing and PR executives to ask all your burning questions
        • Meet marketing experts who work for both multinational corporations and high-profile politicians
        • Unlimited lifetime access to our depth of expertise. Students can contact us for further advice at any time

            Boost Your UCAS Form and CV:

            • Attendance demonstrates you've gained key skills such as teamwork, creativity, problem-solving and communication
            • Complete the online assessment after the programme and receive a personalised certificate to include in your applications

                Day One: Creating a Brand

                Day Two: Digital Marketing

                Day One: Creating a Brand

                11.00amThe World of Marketing

                - Marketing as the most powerful force in world business
                - Winning the hearts and minds of consumers
                - Iconic brands, slogans and logos
                - Marketing vs Sales

                11.30amYou Become the Marketing Manager

                - You will now be assigned the role of prospective marketing manager for a start-up. Throughout the rest of the day you will be coached on how to devise the ultimate marketing strategy by industry experts . Using what you learn, you and your team will devise a holistic marketing strategy for the start-up. Compete against other teams in a dynamic, vibrant atmosphere that will immerse you in the real world of Marketing

                11.45amMeet Your Client and Your Customer

                - Meet the "founders" of the brands you'll be marketing for
                - Understand the fundamentals of their business, which will drive your marketing strategy
                - Live focus group session with a group of people who represent your target audience

                12:15pmCreating a Brand: Part 1

                - Know your audience: breaking into the minds of your consumers
                - The psychology of marketing: Product, place, price, promotion, people, positioning and packaging
                - The power of advertising: TV, radio, and print
                - Create game-changing logos and slogans

                1.00pmLunch Break

                2:00pmCreating a Brand: Part 2

                - Discover Experience marketing
                - You become the guerrilla marketing expert
                - Design an immersive marketing experience to help your brand stand out from the crowd

                3.00pmCreate Your Marketing Pitch

                - Design your marketing pitch for the start-up
                - Bring together what you've learnt from your interviews with the founders and consumers, and the coaching sessions
                - Experience the thrill of your licence to be creative
                - Create your logo, slogan, marketing strategy and advertising focus
                - Marketing experts on-hand to guide you

                3.30pmThe Perfect Pitch

                - Coaching on how to deliver a winning pitch
                - Combat nerves and anxiety
                - How to stand out from the crowd

                4.15pmLive Marketing Pitches

                - Deliver your marketing pitch to the experts, competing against the other teams
                - Live feedback from industry experts

                5.00pmPanel Q&A

                - Live panel Q&A with professional marketing managers from a variety of backgrounds
                - Get your key questions answered
                - Receive valuable advice
                - Career options in marketing
                - Followed by Q&A with industry experts

                5.30pmClose

                *exact programme format subject to change without notice.

                Day Two: Digital Marketing

                11.00amThe New World of Marketing

                - The changing landscape of marketing
                - Digital marketing: where creativity and analytics meet
                - Content marketing: emails, blogs, vlogs and ‘thought leadership

                11.30amYou Become the Digital Marketing Expert

                - You have just been hired by a well-known company to revolutionise their marketing strategy to the online world. Throughout the rest of the day you will be coached on social media marketing, digital public relations, and crisis management to bring your brand into the digital age

                11.45amData Driven Marketing

                - Step into the world of marketing analytics
                - Explore data driven strategies to increase brand visibility
                -Use data to revitalize your business and enhance your online presence
                - Target the right demographics to build the popularity of your brand
                - Debate the ethics of targeted advertising and exploiting user data in marketing

                1.00pmLunch Break

                2.00pmSocial Media Marketing

                - The social media marketing roadmap
                - Online platforms: Facebook, Twitter, Instagram, Snapchat, TikTok and more
                - Build your social media presence
                - Implement a social media marketing strategy to revamp a well-known brand
                - Get your brand to go viral

                3.00pmInfluencer Management

                - Learn about the important role celebrity influencers play in marketing
                -Work with your brand to secure a celebrity influencer endorsement
                - Plan press appearances for your influencer and agree with them where and when they will discuss your brand
                - Respond to a PR crisis involving your celebrity influencer
                - Influence the media, reverse a Twitter meltdown and draft a statement to the press

                4.30pmCareer Coaching

                - Interactive session dedicated to your journey to becoming a top marketing manager
                - Advice on GCSE/A-level/degree/university choices
                - Excelling in the UCAS process
                - Extra-curricular activity choices
                - Work experience options
                - Career path options for the future

                5.30pmClose

                *exact programme format subject to change without notice.

                Fees, Eligibility and Options

                This programme is for students aged 15-18. No prior knowledge or experience is required. The programme involves a mixture of interactive simulations, exercises and Q&A sessions. You can choose to attend the programme either in-person or ‘Live Online’; the content is the same for both.

                Programme Fee:

                'Live Online’: £165/student for both days

                In-Person: £165/student for one day (you can choose either day 1 or 2) OR £295/student for both days

                There is no application process, and you can secure your place simply by clicking “Register Now”. We operate on a first-come first-served basis and programme places are limited.

                Venues, Dates & Locations

                London, UK

                In-Person

                14th - 15th January 2023

                University College London (UCL)

                Bloomsbury

                London

                Register Now

                Live Online

                In-Person

                14th - 15th January 2023

                11am - 5:30pm (UK time)

                Register Now

                In-Person

                14th - 15th January 2023

                University College London (UCL)

                Bloomsbury

                London

                Register Now

                Online

                14th - 15th January 2023

                11am - 5:30pm (UK time)

                Register Now

                AmbitionX

                As part of your booking, you will receive 12 months’ access to our state-of-the-art tech platform, AmbitionX. Here you will find all of your programme materials and complete post-programme assessments to gain coveted ‘experience points’ to demonstrate your levels of professional development. You will also be able to access any of InvestIN’s Live Online weekend and evening programmes through AmbitionX at no extra cost.

                COVID-19 Group

                If the in-person programme is cancelled because of Covid-19 then students will have two options: i) move to the next in-person date; ii) move to the ‘Live Online’ version of the programme you selected and be refunded the difference in price. (If you pay via credit because you postponed a previous booking then the credit note will be reissued to you in full). Any government guidance on Covid-related safeguarding (such as the wearing of masks and social distancing) will of course be adhered to. We have managed to successfully deliver in-person programmes during the Covid-19 pandemic, including during the summers of 2020 and 2021, with excellent feedback. We are therefore highly experienced in giving students a fantastic experience even with social distancing rules in place.

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                If you are trying to register and the registration box is not appearing it is likely because of firewall restrictions on your desktop device. You may wish to try on your mobile device instead. Alternatively, please email info@investin.org with details of the programme you want to register for. We will reserve your place immediately and send you a link to pay by card online.