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The Young Marketing Manager Weekend

Ages 15-18 Live Online OR In Person

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Overview

The Young Marketing Manager Weekend gives students aged 15-18 an immersive experience of the world of marketing and public relations (PR). You will take part in a series of interactive simulations, seminars and Q&A sessions with marketing experts who work for multinational corporations and high-profile politicians over 2 days. You can choose to attend the programme either in-person in London or 'Live Online'.

The programme includes an opportunity for you to: build and deliver an entire marketing strategy for an exciting young start-up; conduct a live consumer focus group to research your target audience; launch a promotional social media campaign to revamp a well-known brand and rescue your client from a rapidly-escalating PR disaster.

Attendance will give you a competitive edge in the race for the best universities and jobs in marketing and a ‘super-curricular’ experience to add to your CV and UCAS application. 

Highlights
 

An Immersive Experience of Marketing & PR:

  • Marketing experts will coach you through live, interactive simulations, including:
  • Devising the ultimate marketing strategy for an exciting start-up: create your logo, slogan, digital marketing strategy, advertising focus and more
  • Conducting a live consumer focus group to gain a detailed insight into your target audience
  • Launching an attention-grabbing digital campaign
  • Rescuing your client from a rapidly-escalating PR disaster

      Career Coaching for Students Aspiring to Work in Marketing:

      • You will be trained on how to fulfil your career ambitions in marketing
      • An action plan of how to get to the top, starting now
      • Coaching by experts on study choices; work experience; extra-curricular activities and more

        An Audience With Top Marketing and PR Executives:

        • Q&A time with a panel of marketing and PR executives to ask all your burning questions
        • Meet marketing experts who work for both multinational corporations and high-profile politicians
        • Unlimited lifetime access to our depth of expertise. Students can contact us for further advice at any time

            Boost Your UCAS Form and CV:

            • Attendance demonstrates you've gained key skills such as teamwork, creativity, problem-solving and communication
            • Complete the online assessment after the programme and receive a personalised certificate to include in your applications

                Fees, Eligibility and Options

                This programme is for students aged 15-18. No prior knowledge or experience is required. The programme involves a mixture of interactive simulations, exercises and Q&A sessions. You can choose to attend the programme either in-person or ‘Live Online’; the content is the same for both.

                Programme Fee:

                'Live Online’: £165/student for both days

                In-Person: £165/student for one day (you can choose either day 1 or 2) OR £295/student for both days

                There is no application process, and you can secure your place simply by clicking “Register Now”. We operate on a first-come first-served basis and programme places are limited.

                Day One: Creating a Brand

                Day Two: Digital Marketing

                Day One: Creating a Brand

                11.00amThe World of Marketing

                - Marketing as the most powerful force in world business
                - Winning the hearts and minds of consumers
                - Iconic brands, slogans and logos
                - Marketing vs Sales

                11.30amYou Become the Marketing Manager

                - You will now be assigned the role of prospective marketing manager for a start-up. Throughout the rest of the day you will be coached on how to devise the ultimate marketing strategy by industry experts . Using what you learn, you and your team will devise a holistic marketing strategy for the start-up. Compete against other teams in a dynamic, vibrant atmosphere that will immerse you in the real world of Marketing

                11.45amCreating a Brand

                - Know your audience: breaking into the minds of your consumers
                - The psychology of marketing: Product, place, price, promotion, people, positioning and packaging
                - Game-changing logos and slogans
                - The power of advertising: TV, radio, print and experiential advertising
                - Guerilla marketing campaigns

                1.00pmLunch Break

                2.00pmMeet Your Client and Your Customer

                - Meet the "founders" of the brands you'll be marketing for
                - Understand the fundamentals of their business, which will drive your marketing strategy
                - Live focus group session with a group of people who represent your target audience

                2.30pmCreate Your Marketing Pitch

                - Design your marketing pitch for the start-up
                - Bring together what you've learnt from your interviews with the founders and consumers, and the coaching sessions
                - Experience the thrill of your licence to be creative
                - Create your logo, slogan, marketing strategy and advertising focus
                - Marketing experts on-hand to guide you

                3.15pmThe Perfect Pitch

                - Coaching on how to deliver a winning pitch
                - Combat nerves and anxiety
                - How to stand out from the crowd

                3.45pmLive Marketing Pitches

                - Deliver your marketing pitch to the experts, competing against the other teams
                - Live feedback from industry experts

                4.30pmCareer Coaching and Q&A

                - Coaching on the path to becoming a marketing manager, starting now
                - A-level, degree and university choices
                - Work experience and extra-curricular activities
                - Career options in marketing
                - Followed by Q&A with industry experts

                5.30pmClose

                *exact programme format subject to change without notice.

                Day Two: Digital Marketing

                11.00amThe New World of Marketing

                - The changing landscape of marketing
                - Digital marketing: where creativity and analytics meet
                - Content marketing: emails, blogs, vlogs and ‘thought leadership

                11.30amYou Become the Digital Marketing Expert

                - You have just been hired by a well-known company to revolutionise their marketing strategy to the online world. Throughout the rest of the day you will be coached on social media marketing, digital public relations, and crisis management to bring your brand into the digital age

                11.45amSocial Media Marketing

                - The social media marketing roadmap
                - Online platforms: Facebook, Twitter, Instagram, Snapchat, TikTok and more
                - Building your social media presence
                - Implement a social media marketing strategy to revamp a well-known brand
                - Getting your brand to go viral

                1.00pmLunch Break

                2.00pmPublic Relations on Social Media

                - Public relations and its place in the digital world
                - Write an online press release to build brand trust
                - Work with your brand to secure celebrity and influencer endorsements
                - Drive social engine optimisation hits and sales

                3.00pmPR and Crisis Management

                - Responding to a PR crisis
                - Preparing an emergency strategy
                - Using your friends in the media to limit the damage
                - Reversing a social media backlash
                - Influence the media, reverse a Twitter meltdown and draft a statement to the press

                4.30pmCareer Coaching and Q&A

                - Career options in digital marketing
                - A-level, degree and university choices
                - Work experience and extra-curricular activities
                - Followed by Q&A with digital marketing and PR experts

                5.30pmClose

                *exact programme format subject to change without notice.

                Venues, Dates & Locations

                London, UK

                In-Person

                15th - 16th January 2022

                University College London (UCL)

                Gower Street

                Bloomsbury

                WC1E 6BT

                Register Now

                Live Online

                In-Person

                15th - 16th January 2022

                11am - 5:30pm (UK time)

                Register Now

                In-Person

                15th - 16th January 2022

                University College London (UCL)

                Gower Street

                Bloomsbury

                WC1E 6BT

                Register Now

                Online

                15th - 16th January 2022

                11am - 5:30pm (UK time)

                Register Now

                AmbitionX

                As part of your booking, you will receive 12 months’ access to our state-of-the-art tech platform, AmbitionX. Here you will find all of your programme materials and complete post-programme assessments to gain coveted ‘experience points’ to demonstrate your levels of professional development. You will also be able to access any of InvestIN’s Live Online weekend and evening programmes through AmbitionX at no extra cost.

                COVID-19 Group

                We do not anticipate any Covid-related issues preventing us from delivering the in-person programme. Any government guidance on Covid-related safeguarding (such as the wearing of masks and social distancing) will of course be adhered to. We have managed to successfully deliver in-person programmes during the Covid-19 pandemic (including during the summers of 2020 and 2021), with excellent feedback. We are therefore highly experienced in giving students a fantastic experience even with social distancing rules in place.

                In the unlikely event that the in-person programme is cancelled because of Covid-19 then students will have two options: i) move to the next in-person date; ii) move to the ‘Live Online’ version of the programme you selected and be refunded the difference in price. (If you pay via credit because you postponed a previous booking then the credit note will be reissued to you in full). 

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                If you are trying to register and the registration box is not appearing it is likely because of firewall restrictions on your desktop device. You may wish to try on your mobile device instead. Alternatively, please email info@investin.org with details of the programme you want to register for. We will reserve your place immediately and send you a link to pay by card online.