The Young Marketing Manager Programme

The Young Marketing Manager Programme

Live Online Ages 15-18 Timezone: GMT+0

Live Online
12th - 13th December 2020 (Optional Enhanced Career Coaching on 20th December)

Starts at 11.00am

Starts at 11.00am

Register Now

Internship Overview

The Young Marketing Manager Programme gives students aged 15-18 an immersive experience of the world of marketing and public relations (PR). You will take part in a series of interactive simulations, seminars and Q&A sessions with marketing experts who work for multinational corporations and high-profile politicians.

The programme includes an opportunity for you to: build and deliver an entire marketing strategy for an exciting young start-up; conduct a live consumer focus group to research your target audience; launch a promotional social media campaign to revamp a well-known brand and rescue your client from a rapidly-escalating PR disaster.

The programme takes place over two days – Saturday dedicated to "Creating a Brand" and Sunday dedicated to "Digital Marketing". You can choose to attend either one or both days.

There is also an optional third day: “Enhanced Career Coaching”, where recruitment experts will give you an experience of each stage of the process top firms use to recruit young marketing managers and help you create a personalised development plan – analysing your strengths and weaknesses – to maximise your chances of becoming a successful candidate.

Attendance will give you a competitive edge in the race for the best universities and jobs in marketing and a ‘super-curricular’ experience to add to your CV and UCAS application. 

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Internship Highlights
 

An Immersive Experience of Marketing & PR:

  • Marketing experts will coach you through live, interactive simulations, including:
  • Devising the ultimate marketing strategy for an exciting start-up: create your logo, slogan, digital marketing strategy, advertising focus and more
  • Conducting a live consumer focus group to gain a detailed insight into your target audience
  • Launching an attention-grabbing digital campaign
  • Rescuing your client from a rapidly-escalating PR disaster

      Career Coaching for Students Aspiring to Work in Marketing:

      • You will be trained on how to fulfil your career ambitions in marketing
      • An action plan of how to get to the top, starting now
      • Coaching by experts on study choices; work experience; extra-curricular activities and more
      • Optional third day: “Enhanced Career Coaching”, where recruitment experts will give you an experience of each stage of the process top firms use to recruit young marketing managers and help you create a personalised development plan – analysing your strengths and weaknesses – to maximise your chances of becoming a successful candidate.

        An Audience With Top Marketing and PR Executives:

        • Q&A time with a panel of marketing and PR executives to ask all your burning questions
        • Meet marketing experts who work for both multinational corporations and high-profile politicians
        • Unlimited lifetime access to our depth of expertise. Students can contact us for further advice at any time

            Boost Your UCAS Form and CV:

            • Attendance demonstrates you've gained key skills such as teamwork, creativity, problem-solving and communication
            • Complete the online assessment after the programme and receive a personalised certificate to include in your applications

            You will also be granted free-of-charge lifetime access to the InvestIN Connect app. InvestIN Connect gives our students lifetime access to a suite of features, including work experience and mentoring opportunities, career coaching materials, and a platform for you to start building a powerful network with thousands of equally-ambitious young minds. By registering for this programme you are therefore signing up to a lifetime of professional development opportunities. 

                  Programme Fee, Format & Options

                  This programme will take place online, delivered LIVE by top professionals, with opportunities for you to interact and ask questions. The programme involves a mixture of interactive simulations, exercises and Q&A sessions.

                  Programme Fee:

                  £95/student for one day (you can choose either day 1 or 2), £165/student for both days. Places are limited. If 2 or more places are booked students receive a 10% discount. Enter code GROUP10 at checkout to benefit from this.

                  Additional £130 for optional third day taking place on the weekend (Sunday) after the programme: “Enhanced Career Coaching”, where recruitment experts will give you an experience of each stage of the process top firms use to recruit young marketing managers and help you create a personalised development plan – analysing your strengths and weaknesses – to maximise your chances of becoming a successful candidate.

                  Timetable

                  Day One: Creating a Brand

                  Day Two: Digital Marketing

                  Day Three (Optional): Enhanced Career Coaching

                  Day One: Creating a Brand

                  11.00amThe World of Marketing

                  - Marketing as the most powerful force in world business
                  - Winning the hearts and minds of consumers
                  - Iconic brands, slogans and logos
                  - Marketing vs Sales

                  11.30amYou Become the Marketing Manager

                  - You will now be assigned the role of prospective marketing manager for a start-up. Throughout the rest of the day you will be coached on how to devise the ultimate marketing strategy by industry experts . Using what you learn, you and your team will devise a holistic marketing strategy for the start-up. Compete against other teams in a dynamic, vibrant atmosphere that will immerse you in the real world of Marketing

                  11.45amCreating a Brand

                  - Know your audience: breaking into the minds of your consumers
                  - The psychology of marketing: Product, place, price, promotion, people, positioning and packaging
                  - Game-changing logos and slogans
                  - The power of advertising: TV, radio, print and experiential advertising
                  - Guerilla marketing campaigns

                  1.00pmLunch Break

                  2.00pmMeet Your Client and Your Customer

                  - Meet the "founders" of the brands you'll be marketing for
                  - Understand the fundamentals of their business, which will drive your marketing strategy
                  - Live focus group session with a group of people who represent your target audience

                  2.30pmCreate Your Marketing Pitch

                  - Design your marketing pitch for the start-up
                  - Bring together what you've learnt from your interviews with the founders and consumers, and the coaching sessions
                  - Experience the thrill of your licence to be creative
                  - Create your logo, slogan, marketing strategy and advertising focus
                  - Marketing experts on-hand to guide you

                  3.15pmThe Perfect Pitch

                  - Coaching on how to deliver a winning pitch
                  - Combat nerves and anxiety
                  - How to stand out from the crowd

                  3.45pmLive Marketing Pitches

                  - Deliver your marketing pitch to the experts, competing against the other teams
                  - Live feedback from industry experts

                  4.30pmCareer Coaching and Q&A

                  - Coaching on the path to becoming a marketing manager, starting now
                  - A-level, degree and university choices
                  - Work experience and extra-curricular activities
                  - Career options in marketing
                  - Followed by Q&A with industry experts

                  5.30pmClose

                  *exact programme format subject to change without notice.

                  Day Two: Digital Marketing

                  11.00amThe New World of Marketing

                  - The changing landscape of marketing
                  - Digital marketing: where creativity and analytics meet
                  - Content marketing: emails, blogs, vlogs and ‘thought leadership

                  11.30amYou Become the Digital Marketing Expert

                  - You have just been hired by a well-known company to revolutionise their marketing strategy to the online world. Throughout the rest of the day you will be coached on social media marketing, digital public relations, and crisis management to bring your brand into the digital age

                  11.45amSocial Media Marketing

                  - The social media marketing roadmap
                  - Online platforms: Facebook, Twitter, Instagram, Snapchat, TikTok and more
                  - Building your social media presence
                  - Implement a social media marketing strategy to revamp a well-known brand
                  - Getting your brand to go viral

                  1.00pmLunch Break

                  2.00pmPublic Relations on Social Media

                  - Public relations and its place in the digital world
                  - Write an online press release to build brand trust
                  - Work with your brand to secure celebrity and influencer endorsements
                  - Drive social engine optimisation hits and sales

                  3.00pmPR and Crisis Management

                  - Responding to a PR crisis
                  - Preparing an emergency strategy
                  - Using your friends in the media to limit the damage
                  - Reversing a social media backlash
                  - Influence the media, reverse a Twitter meltdown and draft a statement to the press

                  4.30pmCareer Coaching and Q&A

                  - Career options in digital marketing
                  - A-level, degree and university choices
                  - Work experience and extra-curricular activities
                  - Followed by Q&A with digital marketing and PR experts

                  5.30pmClose

                  *exact programme format subject to change without notice.

                  Day Three (Optional): Enhanced Career Coaching

                  11.00amApplying for top marketing roles

                  - CVs, cover letters and application forms for top marketing companies and agencies
                  - Ensuring you have both the style and substance to make it to the interview stage

                  12.00pmWork experience

                  - Coaching on how to get the work experience that top employers are looking for – both traditional forms of work experience and other relevant experience that will make your application stand out, including extra-curricular activities
                  - How to make the most of work experience once you get it – impressing employers and using this as a gold star on your CV

                  1.00pmLunch Break

                  2.00pmInterviews

                  - Coaching on how to excel at the interview stage
                  - Preparation; style; body language; understanding what you are really being asked; answering difficult questions and more
                  - Interactive interview exercises for you to participate in

                  3:00pmAssessment Centres

                  - How to impress during assessment centres
                  - Experience mock assessment centre activities used by marketing companies and receive feedback on your performance

                  4.00pmYour Future in Marketing

                  - Next steps as you move toward your future as a successful marketeer

                  4.30pmClose

                  *In advance of the Internship you will be asked to create a CV and cover letter for a job as a top marketeer. You will also do some personal reflection on your achievements and ambitions. You will then work with marketing recruitment experts all day to edit this based on the advice you are given, to create your own personal development plan – highlighting your strengths and areas for improvement

                  Venue & Dates

                  Live Online

                  12th - 13th December 2020 (Optional Enhanced Career Coaching on 20th December)

                  Live Online

                  12th - 13th December 2020 (Optional Enhanced Career Coaching on 20th December)

                  You can attend this programme via our state-of-the-art, interactive online platform from anywhere in the world. All the content will be delivered in a live, interactive manner and you’ll have the opportunity to ask questions of our experienced professionals. All you need is an internet connection; we will send you full details of how to access the programme well in advance.

                  Who Can Attend

                  This programme is for students aged 15-18 who have the passion and ambition to both learn about this career, and start boosting their UCAS/college applications & CVs. If you are a student who is slightly older or younger than our guidelines, then please do get in touch with us to discuss your specific situation.

                  There is no application process, and you can secure your place simply by clicking “Register Now”. We operate on a first-come first-served basis and programme places are limited; we are usually full a couple of months in advance of the programme date. No prior knowledge or experience is required to join this programme as we build your knowledge from the basics up to more advanced concepts.

                  Testimonials

                  We exist to give students a life-changing experience. We are proud to report that we have an overall rating of 4.8 out of 5 on Google Reviews. Our Google reviews can be read in full here, and some highlights are below.

                  Support

                  If you are trying to register and the registration box is not appearing it is likely because of firewall restrictions on your desktop device. You may wish to try on your mobile device instead. Alternatively, please email info@investin.org with details of the programme you want to register for. We will reserve your place immediately and send you a link to pay by card online.

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