road junction and lit up billboard with adverts and logos

The Young Marketing Manager Programme

Ages 15-18 • Live Online OR In Person

Internship Overview

The Young Marketing Manager Programme gives students aged 15-18 an immersive experience of the world of marketing and public relations (PR). You will take part in a series of interactive simulations, seminars and Q&A sessions with marketing experts who work for multinational corporations and high-profile politicians over 2 days. You can choose to attend the programme either in-person in London or 'Live Online'.

The programme includes an opportunity for you to: build and deliver an entire marketing strategy for an exciting young start-up; conduct a live consumer focus group to research your target audience; launch a promotional social media campaign to revamp a well-known brand and rescue your client from a rapidly-escalating PR disaster.

Attendance will give you a competitive edge in the race for the best universities and jobs in marketing and a ‘super-curricular’ experience to add to your CV and UCAS application.

Internship Highlights

An Immersive Experience of Marketing & PR:

Marketing experts will coach you through live, interactive simulations, including:
Devising the ultimate marketing strategy for an exciting start-up: create your logo, slogan, digital marketing strategy, advertising focus and more
Conducting a live consumer focus group to gain a detailed insight into your target audience
Launching an attention-grabbing digital campaign
Rescuing your client from a rapidly-escalating PR disaster

Career Coaching for Students Aspiring to Work in Marketing:

You will be trained on how to fulfil your career ambitions in marketing
An action plan of how to get to the top, starting now
Coaching by experts on study choices; work experience; extra-curricular activities and more

An Audience With Top Marketing and PR Executives:

Q&A time with a panel of marketing and PR executives to ask all your burning questions
Meet marketing experts who work for both multinational corporations and high-profile politicians
Unlimited lifetime access to our depth of expertise. Students can contact us for further advice at any time

Boost Your UCAS Form and CV:

Attendance demonstrates you've gained key skills such as teamwork, creativity, problem-solving and communication
Complete the online assessment after the programme and receive a personalised certificate to include in your applications

Programme Fee, Format & Options

You can choose to attend the programme either in-person in London or ‘Live Online’; the content is the same for both. The programme involves a mixture of interactive simulations, exercises and Q&A sessions.

Programme Fee:

‘Live Online’: £165/student for both days.

In-Person: £295/student for both days

Places are limited. If 2 or more places are booked students receive a 10% discount. Enter code GROUP10 at checkout to benefit from this.

Timetable

Day One: Creating a Brand

Day Two: Digital Marketing

11.00amThe World of Marketing

- Marketing as the most powerful force in world business
- Winning the hearts and minds of consumers
- Iconic brands, slogans and logos
- Marketing vs Sales

11.30amYou Become the Marketing Manager

- You will now be assigned the role of prospective marketing manager for a start-up. Throughout the rest of the day you will be coached on how to devise the ultimate marketing strategy by industry experts . Using what you learn, you and your team will devise a holistic marketing strategy for the start-up. Compete against other teams in a dynamic, vibrant atmosphere that will immerse you in the real world of Marketing

11.45amCreating a Brand

- Know your audience: breaking into the minds of your consumers
- The psychology of marketing: Product, place, price, promotion, people, positioning and packaging
- Game-changing logos and slogans
- The power of advertising: TV, radio, print and experiential advertising
- Guerilla marketing campaigns

1.00pmLunch Break

2.00pmMeet Your Client and Your Customer

- Meet the "founders" of the brands you'll be marketing for
- Understand the fundamentals of their business, which will drive your marketing strategy
- Live focus group session with a group of people who represent your target audience

2.30pmCreate Your Marketing Pitch

- Design your marketing pitch for the start-up
- Bring together what you've learnt from your interviews with the founders and consumers, and the coaching sessions
- Experience the thrill of your licence to be creative
- Create your logo, slogan, marketing strategy and advertising focus
- Marketing experts on-hand to guide you

3.15pmThe Perfect Pitch

- Coaching on how to deliver a winning pitch
- Combat nerves and anxiety
- How to stand out from the crowd

3.45pmLive Marketing Pitches

- Deliver your marketing pitch to the experts, competing against the other teams
- Live feedback from industry experts

4.30pmCareer Coaching and Q&A

- Coaching on the path to becoming a marketing manager, starting now
- A-level, degree and university choices
- Work experience and extra-curricular activities
- Career options in marketing
- Followed by Q&A with industry experts

5.30pmClose

*exact programme format subject to change without notice.

11.00amThe New World of Marketing

- The changing landscape of marketing
- Digital marketing: where creativity and analytics meet
- Content marketing: emails, blogs, vlogs and ‘thought leadership

11.30amYou Become the Digital Marketing Expert

- You have just been hired by a well-known company to revolutionise their marketing strategy to the online world. Throughout the rest of the day you will be coached on social media marketing, digital public relations, and crisis management to bring your brand into the digital age

11.45amSocial Media Marketing

- The social media marketing roadmap
- Online platforms: Facebook, Twitter, Instagram, Snapchat, TikTok and more
- Building your social media presence
- Implement a social media marketing strategy to revamp a well-known brand
- Getting your brand to go viral

1.00pmLunch Break

2.00pmPublic Relations on Social Media

- Public relations and its place in the digital world
- Write an online press release to build brand trust
- Work with your brand to secure celebrity and influencer endorsements
- Drive social engine optimisation hits and sales

3.00pmPR and Crisis Management

- Responding to a PR crisis
- Preparing an emergency strategy
- Using your friends in the media to limit the damage
- Reversing a social media backlash
- Influence the media, reverse a Twitter meltdown and draft a statement to the press

4.30pmCareer Coaching and Q&A

- Career options in digital marketing
- A-level, degree and university choices
- Work experience and extra-curricular activities
- Followed by Q&A with digital marketing and PR experts

5.30pmClose

*exact programme format subject to change without notice.

Dates & Locations

London, UK

In-Person

15th - 16th January 2022

University College London (UCL)

Gower Street

Bloomsbury

WC1E 6BT

Live Online

In-Person

15th - 16th January 2022

11am - 5:30pm (UK time)

Choose A Location Below:

In-Person

15th - 16th January 2022

University College London (UCL)

Gower Street

Bloomsbury

WC1E 6BT

Online

15th - 16th January 2022

11am - 5:30pm (UK time)

Who Can Attend

This programme is for students aged 15-18 who have the passion and ambition to both learn about this career, and start boosting their UCAS/college applications & CVs. If you are a student who is slightly older or younger than our guidelines, then please do get in touch with us to discuss your specific situation.

There is no application process, and you can secure your place simply by clicking “Register Now”. We operate on a first-come first-served basis and programme places are limited; we are usually full a couple of months in advance of the programme date. No prior knowledge or experience is required to join this programme as we build your knowledge from the basics up to more advanced concepts.

COVID-19

The in-person programme will be run with strict Covid-19 prevention measures in place which have been modelled on the government’s guidelines for prevention in educational settings. You can view our measures here. In the unlikely event that the in-person programme is completely cancelled because of Covid-19 then students will have two options: i) move to the next in-person date; ii) move to the ‘Live Online’ programme and be refunded the difference in price.

Testimonials

Support

If you are trying to register and the registration box is not appearing it is likely because of firewall restrictions on your desktop device. You may wish to try on your mobile device instead. Alternatively, please email info@investin.org with details of the programme you want to register for. We will reserve your place immediately and send you a link to pay by card online.

View Our FAQs