The Young Marketing Manager Programme

London • Ages 15-18

12th - 13th December 2020

Live & Online

The Young Marketing Manager Programme gives students aged 15-18 an immersive experience of the world of marketing and public relations (PR). You will take part in a series of interactive simulations, seminars and Q&A sessions with marketing experts who work for multinational corporations and high-profile politicians.

The programme includes an opportunity for you to: build and deliver an entire marketing strategy for an exciting young start-up; conduct a live consumer focus group to research your target audience; launch a promotional social media campaign to revamp a well-known brand and rescue your client from a rapidly-escalating PR disaster.

The programme takes place over two days – Saturday dedicated to "Creating a Brand" and Sunday dedicated to "Digital Marketing". You can choose to attend either one or both days.

Attendance will give you a competitive edge in the race for the best universities and jobs in marketing and a ‘super-curricular’ experience to add to your CV and UCAS application.

HIGHLIGHTS

An Immersive Experience of Marketing & PR:

Marketing experts will coach you through live, interactive simulations, including:
Devising the ultimate marketing strategy for an exciting start-up: create your logo, slogan, digital marketing strategy, advertising focus and more
Conducting a live consumer focus group to gain a detailed insight into your target audience
Launching an attention-grabbing digital campaign
Rescuing your client from a rapidly-escalating PR disaster

Career Coaching for Students Aspiring to Work in Marketing:

You will be trained on how to fulfil your career ambitions in marketing
An action plan of how to get to the top, starting now
Coaching by experts on study choices; work experience; extra-curricular activities and more

An Audience With Top Marketing and PR Executives:

Q&A time with a panel of marketing and PR executives to ask all your burning questions
Meet marketing experts who work for both multinational corporations and high-profile politicians
Unlimited lifetime access to our depth of expertise. Students can contact us for further advice at any time

Boost Your UCAS Form and CV:

Attendance demonstrates you've gained key skills such as teamwork, creativity, problem-solving and communication
Complete the online assessment after the programme and receive a personalised certificate to include in your applications

Programme Format:

The programme involves a mixture of interactive simulations, exercises and Q&A sessions. A full timetable can be found below.

This programme will take place online, delivered LIVE by top professionals, with opportunities for you to interact and ask questions

Programme Fee:

£95/student for one day (you can choose either day 1 or 2), £165/student for both days. Places are limited. If 2 or more places are booked students receive a 10% discount. Enter code GROUP10 at checkout to benefit from this.

For a full list of terms and conditions, please click here.

TIMETABLE

Day One: Creating a Brand

11.00am	The World of Marketing	- Marketing as the most powerful force in world business - Winning the hearts and minds of consumers - Iconic brands, slogans and logos - Marketing vs Sales
11.30am	You Become the Marketing Manager	- You will now be assigned the role of prospective marketing manager for a start-up. Throughout the rest of the day you will be coached on how to devise the ultimate marketing strategy by industry experts . Using what you learn, you and your team will devise a holistic marketing strategy for the start-up. Compete against other teams in a dynamic, vibrant atmosphere that will immerse you in the real world of Marketing
11.45am	Creating a Brand	- Know your audience: breaking into the minds of your consumers - The psychology of marketing: Product, place, price, promotion, people, positioning and packaging - Game-changing logos and slogans - The power of advertising: TV, radio, print and experiential advertising - Guerilla marketing campaigns
1.00pm	Lunch Break
2.00pm	Meet Your Client and Your Customer	- Meet the "founders" of the brands you'll be marketing for - Understand the fundamentals of their business, which will drive your marketing strategy - Live focus group session with a group of people who represent your target audience
2.30pm	Create Your Marketing Pitch	- Design your marketing pitch for the start-up - Bring together what you've learnt from your interviews with the founders and consumers, and the coaching sessions - Experience the thrill of your licence to be creative - Create your logo, slogan, marketing strategy and advertising focus - Marketing experts on-hand to guide you
3.15pm	The Perfect Pitch	- Coaching on how to deliver a winning pitch - Combat nerves and anxiety - How to stand out from the crowd
3.45pm	Live Marketing Pitches	- Deliver your marketing pitch to the experts, competing against the other teams - Live feedback from industry experts
4.30pm	Career Coaching and Q&A	- Coaching on the path to becoming a marketing manager, starting now - A-level, degree and university choices - Work experience and extra-curricular activities - Career options in marketing - Followed by Q&A with industry experts
5.30pm	Close

*exact programme format subject to change without notice.

Day Two: Digital Marketing

11.00am	The New World of Marketing	- The changing landscape of marketing - Digital marketing: where creativity and analytics meet - Content marketing: emails, blogs, vlogs and ‘thought leadership
11.30am	You Become the Digital Marketing Expert	- You have just been hired by a well-known company to revolutionise their marketing strategy to the online world. Throughout the rest of the day you will be coached on social media marketing, digital public relations, and crisis management to bring your brand into the digital age
11.45am	Social Media Marketing	- The social media marketing roadmap - Online platforms: Facebook, Twitter, Instagram, Snapchat, TikTok and more - Building your social media presence - Implement a social media marketing strategy to revamp a well-known brand - Getting your brand to go viral
1.00pm	Lunch Break
2.00pm	Public Relations on Social Media	- Public relations and its place in the digital world - Write an online press release to build brand trust - Work with your brand to secure celebrity and influencer endorsements - Drive social engine optimisation hits and sales
3.00pm	PR and Crisis Management	- Responding to a PR crisis - Preparing an emergency strategy - Using your friends in the media to limit the damage - Reversing a social media backlash - Influence the media, reverse a Twitter meltdown and draft a statement to the press
4.30pm	Career Coaching and Q&A	- Career options in digital marketing - A-level, degree and university choices - Work experience and extra-curricular activities - Followed by Q&A with digital marketing and PR experts
5.30pm	Close

*exact programme format subject to change without notice.

Venue

Programme Date

Live & Online: 12th - 13th December 2020

You can attend this programme via our state-of-the-art, interactive online platform from anywhere in the world. All the content will be delivered in a live, interactive manner and you’ll have the opportunity to ask questions of our experienced professionals. All you need is an internet connection; we will send you full details of how to access the programme well in advance.

WHO CAN ATTEND?

This programme is for students aged 15-18 who have the passion and ambition to both learn about this career, and start boosting their UCAS/college applications & CVs. If you are a student who is slightly older or younger than our guidelines, then please do get in touch with us to discuss your specific situation.

There is no application process, and you can secure your place simply by clicking “Register Now”. We operate on a first-come first-served basis and programme places are limited; we are usually full a couple of months in advance of the programme date. No prior knowledge or experience is required to join this programme as we build your knowledge from the basics up to more advanced concepts.

TESTIMONIALS

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Google

We exist to give students a life-changing experience. We are proud to report that we have an overall rating of 4.8 out of 5 on Google Reviews. Our Google reviews can be read in full here, and some highlights are below.

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Support

If you are trying to register and the registration box is not appearing it is likely because of firewall restrictions on your desktop device. You may wish to try on your mobile device instead. Alternatively, please email info@investin.org with details of the programme you want to register for. We will reserve your place immediately and send you a link to pay by card online.